In planning out Radiotopia’s social media strategy during the time of COVID-19, I asked myself, how are we positively contributing to people’s timelines? What can we offer that’s new and interesting?

I coordinated, wrote and planned copy and creative for a live Twitter chat event to virtually bring Guggenheim patrons and 99% Invisible listeners to the Guggenheim virtually. The Twitter chat was coordinated to follow along with the 99% Invisible audio tour of the Guggenheim. We saw more than 200 new episode downloads at the time of the exact online event. The Twitter chat format allowed for easy engagement, evergreen sharing, and an accessible point of entry and discovery, where people could hop in and out, and view later.

You can read more about this campaign on PRX’s blog.

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