A Sense of Serenity is an email acquisition project that I spearheaded and coordinated for the Meditative Story podcast at WaitWhat. I worked with the show’s host to create a five-part email flow, each email focused on a different sense with a mindfulness prompt. At the end of the flow, the contact would be added to Meditative Story’s regular newsletter list, so we could keep the contact in our ecosystem. This campaign brought in over 500 new subscribers in its first month, and continues to grow.