From Mermaid Palace and Radiotopia, Appearances brings to life an Iranian American family and community through the real and fantastical mental machinations of main character Melanie Barzadeh. The show touches on themes of motherhood, relationships, and what it’s like to be a first-generation immigrant in the United States.

I oversaw and collaborated on multiple aspects of the launch Appearances in September 2020. I wrote and curated social media strategy, created blog content with the show’s creator, and did on-going promotional outreach to create buzz online about the show.