A Sense of Serenity

A Sense of Serenity is an email acquisition project that I spearheaded and coordinated for the Meditative Story podcast at WaitWhat. I worked with the show’s host to create a five-part email flow, each email focused on a different sense with a mindfulness prompt. At the end of the flow, the contact would be added to Meditative Story’s regular newsletter list, so we could keep the contact in our ecosystem. This campaign brought in over 500 new subscribers in its first month, and continues to grow.

Passenger list

Passenger List is an eight-part fiction podcast following the story of Kaitlin Le (Kelly Marie Tran), a college student whose twin brother vanished with Atlantic Flight 702 mid-flight between London and New York with 256 passengers on board. The series featured Kelly Marie Tran, Colin Morgan, Rob Benedict and Patti LuPone.

I oversaw and collaborated on multiple components of this initiative including social media strategy & creative, digital promotion, outreach to talent and design production.

99% Invisible & Guggenheim Twitter chat

I coordinated, wrote and planned copy and creative for a live Twitter chat event to virtually bring Guggenheim patrons and 99% Invisible listeners to the Guggenheim virtually. The Twitter chat was coordinated to follow along with the 99% Invisible audio tour of the Guggenheim.